Hamburg Celebrates Beatles Link
Visitors to this year’s Reeperbahn Festival in Hamburg, Germany, will be given a free tour of the parts of the city where The Beatles lived and played in the early ’60s. It’s another initiative that’s supported by the city’s marketing department to raise Hamburg’s worldwide profile by plugging its links to music.
It’s taken more than 40 years for the city to do anything about capitalising on The Beatles’ legacy, but now it sees value in reminding tourists of the connection with the U.K.’s Fab Four and also that the north German port plays an active role in international live music.
On a personal note I can add that it’s about time. I was a regular visitor to Hamburg in the late 1980s for business reasons, and at that time there was nothing in the city to mark its Beatles connections. Tracking down Beatles related sites was always something of a challenge.